Stack of books next to pencils in a holder and a camera.

Why "Trokay"?

 

There's a reason this business has an unusual name.


Trokay means “Everything is all right.”


The word is associated with Chief Truckee, a Northern Paiute leader who helped guide westward-bound emigrants through this region during the 1840s and 1850s. “Tro-kay” became associated with Chief Truckee, and ultimately with the town and river that bear his name today.


When I was choosing a name for my business, Trokay felt just right.


It's rooted in the place I call home, but its meaning also captures exactly how I want my clients to feel when they leave my office:


I've got this taken care of.  Everything is all right.


That's the experience I want Trokay Tax to provide.



Trust. Clarity. Peace of Mind.







About Trokay Tax

 

Tax Preparation with a Personal Touch


After more than 25 years in Truckee, this community is much more than where I live. It’s home. 

It’s where I raised my family, built friendships, became involved in the community, and put down roots.

After a long career in the corporate world, I knew I wanted the next chapter of my professional life to look different. 

I wanted to work closer to home, use the experience and skills I had accumulated over decades, and build a business 

around something that can be surprisingly hard to find these days: Personal service.


That idea became Trokay Tax.


A Down-to-Earth Tax Practice


I wanted to create the kind of tax practice that feels at home in a small mountain town — 

professional and knowledgeable, but also personal, approachable and built on trust.  Not condescending.

My clients aren't numbers in a system. They're individuals, families, entrepreneurs and small business owners, 

each with their own circumstances, questions and goals.


I am easy to reach and return phone calls, texts and emails.


I ask questions and take the time to understand the whole picture.

Sometimes that means finding a deduction or credit that may have been overlooked. 

Sometimes it means researching an unusual tax situation. 

And sometimes it simply means explaining something in plain English so you understand what we're doing — and why.


I believe good tax preparation is about more than putting numbers into the right boxes. 

It's about asking good questions, paying attention to the details and helping you feel confident 

that your return has been prepared thoughtfully and carefully.


And while taxes are serious business, working with your tax professional doesn't have to be intimidating.

One of my favorite comments from a client says it best:

“Lauren actually made taxes fun!”


Experience You Can Rely On


Before founding Trokay Tax, I spent more than 35 years working in legal, financial, business and risk-management environments, 

including more than two decades with Wells Fargo in financial crimes risk management.

Much of my career involved regulatory research, policy writing and interpreting complex federal and state requirements — 

experience that translates remarkably well to the world of taxes.


I earned my BBA in Economics from Loyola University Chicago, and my background also includes work at a 

San Francisco law firm, Intuit's legal department, a QuickBooks Bookkeeping ProAdvisor certification, 

and something I think is particularly valuable when working with small-business clients: I've been a small-business owner myself.


I've started and operated several businesses over the years, so I understand that business decisions and tax decisions don't happen in separate worlds. 

They are often closely connected.


I bring all of those experiences together at Trokay Tax.



Why Work With Me

I'm easy to reach.

I'll treat you with respect.

I know my stuff.

Contact Us

Drop us a line!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Or contact me directly

Cell: 530-386-6111

Email: lauren@trokay.biz OR lauren.vanloon@gmail.com

Open today

09:00 am – 05:00 pm

Copyright © 2026 Trokay - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept